World Fair Trade Organization


The World Fair Trade Organization (WFTO) represent hundreds of thousands of small producers, providing them with credibility and identity by way of an international guarantee system. They are the home of Fair Traders: producers, marketers, exporters, importers, wholesalers and retailers that demonstrate 100% commitment to Fair Trade and apply the 10 WFTO Principles of Fair Trade to their supply chain. They operate in over 70 countries across 5 regions (Africa, Asia, Europe, Latin America, North America and the Pacific Rim) making them a global authority on Fair Trade and a guardian of Fair Trade values and principles. Their route to equity in trade is through the integrated supply chain. Practices used across the supply chain are checked against the WFTO Fair Trade Standard, a set of compliance criteria based on the 10 Fair Trade Principles and on International Labour Organisation (ILO) conventions. They aim to improve the livelihoods of marginalised producers and workers, especially in the South. They strive to change unfair structures of international trade, mainly by means of Fair Trade, to improve and coordinate the co-operation of our member organisations and to promote the interests of and provide services to our member organisations and individuals.

What it means

WFTO’s mission is to enable producers to improve their livelihoods and communities through Fair Trade. WFTO is the global network and advocate for Fair Trade, ensuring producer voices are heard. The interest of producers, especially small farmers and artisans, is the main focus in all the policies, governance, structures and decision making within the WFTO.