Rótulo Ecológico ABNT
The ABNT Ecological Label is an environmental product label that follows international sustainability guidelines established by the Global Ecolabelling Network (GEN), represented in Brazil by the Brazilian Association of Technical Standards (ABNT). This seal applies to any industrial sector and is a management method that allows the measurement of the continuous business improvements, such as: efficiency and effectiveness of the product, service or system, reduction of losses in the production process, decrease of controls and evaluations by customers and improvement of the organization’s image with clients while making the organization highly competitive with products in accordance with technical standards.
What it means
It is an important mechanism for implementing environmental policies aimed at consumers, helping them to choose products that are less aggressive to the environment. It is also a marketing tool for organizations that invest in this area and want to offer differentiated products in the market.